5 Best Digital Marketing Certifications for your Digital Career
Every business owner, every entrepreneur, every industrial tycoons in the world would like to compete with their competitors in the market. To compete every organization, needs to do a lot of marketing activities.
So this 21st Century will be renamed as Digital Marketing Era for business opportunities by the corporate sector. The growth of any business depends on how well an organization does smart marketing activities such as implementing Digital Marketing tools in their marketing activities.
Nowadays every organization looking for an employee who has Digital Marketing Certifications and skill set. So, one has to acquire knowledge and should be certified in Digital Marketing. There are 5 Digital Marketing Certifications consider as the best by the market, and those are
1. Google AdWords Certification
2. Google Analytics Certification
3. HubSpot Content Marketing Certification
4. HubSpot Inbound Marketing Certification
5. Hoot suite Social Media Marketing Certification.
1. Google Ad Words Certification:
Google AdWords Certificate offer by Google itself. This certification describes an individual as an expert in online advertising with proficiency in basic and advanced aspects of Google Ads. One has to acquire knowledge and pass through the 4 product areas of Google Ads Certification such as,
1. Google Ads Search,
2. Google Ads Display,
3. Google Ads Video,
4. Shopping Ads.
This certification is valid for one year. This certification exam appearance cost is free.
Google Ads helps company to boost their return on investment on digital marketing. This Google Ads Certification is available in 22 languages, Czech, simplified Chinese, traditional Chinese, English (UK), English (US), French, German, Indonesian, Italian, Japanese, Korean, Portuguese, Portuguese (
One has to score 80% or more within 75 minutes of exam duration, if one have failed to achieve this, they can re appear in the exam, one day later.
2. Google Analytics Certification:
Google Analytical skills help a digital marketer to understand and measure the website traffic. If an Individual wants to be a certified Google Analytics digital marketer then he/she has to undergo an examination process by
1. Google Analytics for beginners
2. Advanced Google Analytics
3. Google Analytics for power Users
4. Getting started with Google Analytics 360,
5. Introduction to Data Studio
6. Google Tag Manager Fundamentals
3. HubSpot Content Marketing Certification:
Content is the king of an article. A content should be crystal clear and easy to understand and a good content always attracts the reader to spend much time on a website or a blog. Building or writing or publishing good content on a blog or website make top priority on search engines. To be as a good content writer, one should have to do this HubSpot Content Marketing Certification.
HubSpot Content marketing certification helps to recognize a digital marketer in the market. This certification program consists of 12 lessons such as1. The power of storytelling
2. Building a content creation framework
3. Planning a long-term content strategy
4. Generating Content Ideas
5. Creating a quality blog content your audience love to read and share
6. How HubSpot uses blogging to Rank #1 on Google
7. Extending the value of your content through repurposing
8. Creating topic clusters, and pillar pages
9. How to create a successful video marketing strategy
10. Building a Guest blogging strategy powered by SEO
11. How to effectively promote content
12. Measuring Analyzing Content.
All these above 12 topics provided by HubSpot Content Marketing Certification helps to recognize an individual as the best content provider. This certification exam is free of cost.
HubSpot Inbound Marketing Certification consists of HubSpot Inbound Marketing Certification consists of 11, topics such as
1. Inbound marketing fundamentals
2. Planning a long-term strategy
3. Creating a blog post
4. Creating topic clusters, and Pillar pages
5. Understanding Social Media Promotion
6. Developing a conversational growth strategy
7. Understanding Conversation strategy
8. Creating a conversation optimizing strategy
9. Understanding lead nurturing
10. Aligning your marketing with sales
11. Applying a customer marketing approach.
These 11 topics help to understand the importance of HubSpot Inbound Marketing certification in the growth of digital marketer career.
Social media marketing tool used by the company's to build their brand, increase their sales, drive the traffic towards website. The major social media platforms are Facebook, Twitter, YouTube, Instagram, Pinterest, Snap Chat.
Hoot suite Social Media Marketing certificates helps to enrich the candidate profile with social media marketing skills to increase the followers, customer engagement which will be having direct positive impact on sales of the company.
Hoot suite is providing this certification program in 6 modules at the price of US$199. The 6 modules are,
1. Introduction to social media marketing
2. Optimizing your social media profiles
3. Social media strategy from A to Z
4. Growing your advocate community
5. Content Marketing Fundamentals
6. Social Advertising fundamentals.
While appearing for certification examination, if candidate fail to clear, candidate can attempt number of times without extra charge, and it valid for lifetime.
All the industries in the market are expecting that their employees to be update with the latest technological up gradations and make their work life smarter and better...!
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