What is Content Marketing?

Success of any business can be measured based on the sales & reviews of their customers at front end of the business. To drive the customers towards a website, every organization has to spend much time on back-end website development to make website appearance beautiful and attractive on the front end.

 To make this happen every business has to develop good content on their website because good content is the key for a success to attract customers. Good Content should be attractive, creative, and easy to understand for the reader.

Definition: Content marketing is part of Digital Marketing, and it is a kind of marketing strategy used by the businesses to create and distribute with goal to increase the brand awareness in the market, improves the search engine rankings and drives traffic towards a website from targeted audience.

 Image Source: Indiamart

Many businesses in the market utilizing the part Digital Marketing Certification tools such as content marketing to generate new leads and nurture those leads into sales conversions with the help of site analytics, keyword research and recommended strategies for targeted audiences.

Content is the key source for any business to get succeed in the market. A 360 degree overview of content marketing gives benefits of educating the customer about the product features, brand awareness and nurture those leads into sales conversions.

 The Implementation of content marketing gives a lot of benefits to the business such as,

1.Easy Conversions, 

      2.Sales at faster pace, 

      3.No entry barriers for reaching out to any market, 

      4.Qualified & effective lead generation,

      5. Performance results can be measurable and actionable,

      6.High website traffic generation,

      7.Improved search engine rankings,

      8.Insights for strategic decisions to the leaders,

      9. Builds the brand reputation in the market,

      10.Email list building

Content marketing campaigns drive the entire campaign towards the main goal of objective without wasting the resources such as investment, time, and other aspects, helps management to take effective strategic decisions.

Content Marketing delivers the main theme of the campaign through various methods and reaches out to many customers. There few methods are highlighted in the market such as,

1. Blog posts:

A blog post creates healthy base for content marketing. A blog post explains about subject to industry focus, position of your brand in the market, features and benefits of company’s product to the potential customers and drives them towards the website.

2. Case Studies:

Case Studies in content marketing explain about real time scenarios with respect to business overview, industry standards towards a product features, experiences of satisfied customers of a product create good impression in the minds of potential customers, and convert them as a potential lead for the business.

3. Info-graphics:

Everyone knows that content is the king. Content marketing through Infographics needs a lot of creativity in Images. Those images should be attractive, fully packed effective content in it to understand customers easily about the business model, and it should be fun loaded images reaches and attracts many customers at a time.

 4. User Generated Content:

This style of content marketing reaches to many customers, involves customers to be participate and engages in real time activity, and it’s very cost effective strategy.

Usually this involves Blog comments, Product reviews, Testimonials, Community forums these activities engages with customers.

Content marketing through Videos, Webinars, Testimonials gives full fledge knowledge and insights about product to their potential customers.

However, Content marketing helps every business to increase their presence in the market which results in raise in sales. There few channels are associated with content marketing on Digital Marketing Certification platform.

1. Organic Traffic through Search Engine Optimization
2. Paid search traffic (SEM)
3. Email Marketing
4. Social Media Marketing
5. Link Building
6. Podcasting
7. Display Advertising
8. Syndication
9. Event based marketing
10. Mobile Marketing.

Each channel has its unique identity concerning supporting content marketing. All these channels help to reach out larger number of audience, builds the brand visibility in the market through effective content on these channels.

Having a good content is not only enough to generate traffic, increase sales for an organization.

Every organization has to set-ups their business goal in the beginning of the financial year but only a few businesses achieves their target but there will be few companies who will be achieving their target with help of implementing content marketing strategy from Digital Marketing portfolio.

Every organization has to decide their strategies for implementing content marketing into their business. Those strategies can be like

1. Defining long-term & short term goals
2. Planning with marketing team how to take forward these strategies
3. Defining the targeted market area where to focus on
4. Understanding customer buying behaviors based on Demography, Geography,
5. Creating promotions, landing pages, mapping the customer journey.

The impact of Content Marketing on B2C and B2B Business models:

B2C and B2B both businesses are characterized with different style of handling their customers.

In general B2C business model will be handling with individual customers. Every B2C business model needs to develop unique content marketing strategy to tap their individual customers through various channels such as customer centric social media platforms, e-commerce websites, mobile friendly content marketing.

In B2C market sales cycles are shorter period but customer’s expectations are high.

In general B2B business model will be handling many corporate business tie ups. To tap B2B clients, again organization has chosen different content marketing strategy through professional sites to connect with their customers like Linked In.

B2B Sales are long-term sales cycles with huge order ticket size.

So Content Marketing from Digital Marketing Certification portfolio plays a crucial role in the success of any business.