What is On-Page SEO and Off-Page SEO

Every business wants to get success in their business and to be in first position among their competitors. To be in first position a business has to perform a lot of activities regards to externally and internally of business unit. Then only a business can get success in their business.

Before performing external activities outside the business, internally needs to perform few activities which will give good result on activities. Internally & External activities are developing a website of with good and efficient content in it. Developing such kind of activities is called as SEO (Search Engine Optimization)

Search Engine Optimization program is important tool used by the Digital Marketing Executives. Every Digital Marketing executive need to be certified in SEO tools. This SEO certification in Digital Marketing program brings a lot of credibility to one’s career.

Search Engine Optimization program helps improve the website ranking on search engine sites such as Google, Yahoo, Bing. This Search Engine Optimization program can be divided by 2 methods such as On Page SEO and Off Page SEO.

Firstly Let’s discuss On-Page SEO.

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On-Page SEO suggests all the measures need to be taken directly within the development of website which leads to improve the position in search engine rankings. To get good position in search engine rankings, every Digital Marketing Executive needs to perform few tactics to improve the website performance.

The tactics can include using keywords in the website content, optimizing meta description, HTML Code, title tags, alt tags are the foundation for On-Page SEO activities along with these need to consider few more aspects for On-Page SEO such as overall quality of content, page performance, and content structure.

Let’s discuss brief about each tactics used in On-Page SEO!!!

Keywords: In olden days, they were not given much importance to keywords while website development. The point where almost all the businesses in the market moving towards technological up gradations that mean transforming business towards Digital Era.

In this Digital Era, Keyword optimization can be a foundation stone for website building in On-Page SEO.

Keyword Optimization can be classified into 2 ways, those are Long-Tail Keywords and Short-Tail Keywords.

Long-Tail Keyword: It can be considered as when a keyword is more than 3, Keywords such type of keyword search can be called as Long-Tail Keywords. For instance, Digital Marketing Certification Program near me, Best Digital Marketing Certification programs and many more.

Short-Tail Keyword: It can be considered as when a keyword is less than 3, Keywords such type of keyword search can be called as Short-Tail Keywords. For instance, Digital Marketing Certifications, Digital Marketing programs, Online Digital Marketing and many more.

Both keyword types are creating and optimizing the website content around these keywords and gives better experience to the audience while they are searching on search engines with those keywords.

Meta Description: It is a short description about a website. The short description mentioned on below URL. This Short Description have a glance about what sort of products or services it offers and how will it benefit to the customer and other sort of information.

This entire meta description should not exceed more than 300 words shown in the description on search engine results.

Alt Text: Alt Text describes the entire website information with help of one word or a phrase through image representation. When a website uses these images or graphical representation of the website that can save lot of time for reader and creative content can attract many readers as well which leads to final call for sales closures.

Title Tag: This is very crucial phase in On-Page SEO Keyword. This title tag conveys the message that title of a web page or the main heading of the website which can see on search engine. This title tag (H1 Header) can help to add keywords related to a web page improves the search engine results as well.

For instance: Media Maven is well known Digital Marketing Certification training center in India, title tag of Media Maven is Best Digital Marketing Consultant and Training Institute for Certification. This title tag includes many keywords which will improve their search results.

SSL/HTTP: This is very important feature has to be maintained in website development. A digital marketing executive has to know how to maintain safe and security of a website while developing content on website because a content on website should be safe, and it should not create any hazardous for both a website owner and readers as well.

This SSL/ HTTP links helps to prevent from cyber hackers. Implementing Secure Sockets Layer (SSL) protects a website from third party sites, improves visibility on search engines, security, trustworthiness.

URL Structure & Interlinks: These two play a major role on website performance because when a reader is glancing through website, when he/she wants to visit next page in website, this URL structure & Interlinks help to load the page smoothly without errors on website. These good URLs makes more flexible to the reader and encourages spending more time in website.

Page Performance: Apart from Keyword, Title Tags, Meta descriptions help to improve the ranking on search engine but this page performance also plays a crucial role in website ranking on search engine. On how much speed a page loads in website that makes reader to spend much time on website. This page speed also helps to ranks website on search engine.

This is how On Page SEO plays a role in Website ranking.

Let’s discuss Off-Page SEO as well!!!

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While On- Page SEO works more on a website related whereas Off-Page SEO works more on page ranking factors that help to improve the search engine rankings through Backlinks, Domain Authority, Social Promotion. All these help to increase the website rankings on search engine.

However, On-Page & Off Page SEO is important in Digital Marketing Certification programe which will help to increase the website traffic and reaches to many audience on Search Engine Sites.