10 things you should know from SMM (Social Media Marketing)

 

                                                                                                                                                                                                                                                              Image Source: AIM

A well known brand or a new brand in the market can witness the growth or success of their business through effective promotional activities. An effective promotional or marketing activity has to reach every single individual.

Digital Marketing tools are the best way to reach out every single individual in the market. Social Media Marketing from Digital Marketing portfolio has a unique way to reach out to many audiences in the market.

Social Media Marketing is the tool used on social media platforms to connect with targeted customers to build a brand of the organization which will be having a direct impact on high sales generation and rise in website traffic.

Social Media Marketing Platforms include Linked In, Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat and many more. Having a presence on social media platforms will bring every organization to be closely associate with their customers as a customer engagement and brand engagement activities over online.

Social media presence reaches for every individual irrespective of existing customers or new customers. If a business wants to be presence on social media need to follow certain simple procedure to make better use of social media platform.

There are many benefits social media marketing brings to one’s business. Let’s discuss few of those benefits here.

Top 10 benefits of Social Media Marketing to the business.

1. Builds direct connection with customers:

A business presence on social media platform brings a loyalty feeling to the customers. Social media is one of the few marketing strategies which help business to reach out four sides of world based on company’s page followers on social media sites such as Facebook and other sites.

This Social Media Marketing helps to observe customers buying behaviors closely based on this company’s can moderate their product features as per customer’s taste & preference which leads to better customer engagement and better customer service activities.

2) Access to Paid Promotional Activities:

Every social media platform has its a unique way of reaching out the customers. Each social media platform charges its own form of paid advertising.

Paid Advertising helps to increase business opportunities in the market through reaching out many new potential leads. Advertisement on Social Media platform’s feed feature helps to reach out customers those who are looking for same kind products or services.

This is how social media marketing from Digital Marketing Certification helps to increase conversion rates for a business.

3) Improves Website Traffic:

Whenever, a business posts their content on social media platform along with website link. A good ad content by a business to encourage or attract the customer to click on website link mentioned in the video content or image.

Such kind of activities by social media content helps to generate high traffic on website.

Choosing an effective social media platform to promote brand depends on the category of the business belongs to.

If a business is belong to fashion related market then the company’s target the audience can be young population, so promoting through images related to fashion can be shared through Instagram.

4) Creating Viral Content:

When a business adding creativity to their promotional content brings a lot of attentions from audience. Creative content should connect daily lifestyle of customers may be funny cartoon image or current social issues. Such kind of advertisement can go viral on the social media. This is how a business can reach out many customers overnight with their content.

5) High Brand Recognition & High Brand Awareness:

The implementation of Social Media Marketing tools in the business activities brings a lot of benefits which is associated to brand recognition & brand awareness.

Advertisement on social media platforms help to register the brand on customer’s mind effectively, and engages with larger number of audience in the market.

6) Develops Long-Term Relation ship & Brand Loyalty with Customers:

An advertisement should contain attractive content information with explaining benefits of product features to the customers which motivates every customer to be associate with brand in a long-term and build their loyalty in the market.

This type of long-term relationships with brand helps to increase the followers on a company’s social media page and this can work as a word of mouth strategy as well.

7) Understanding impact of social medial platforms:

To reach out to their targeted customers through online, Secondly business need to decide the source and medium based on their strategy. Source can be Facebook, Linked In, Twitter, YouTube, Instagram, Pinterest, Snapchat and many more and medium can be a blog post, article, PDF, images and videos.

8) Establish a modem for listing and customer engagement:

Social media platforms help a business to engage with their customers through live video sessions, customers can give their reviews on product usages or can share their opinion through a emoji’s or can share company’s post with their other known people as well.

This is how this social media marketing will help to interact with customers.

 

9) Gain Market place insights:

Social media marketing helps to gain knowledge about a particular market place with respect to customers buying behavior, customer taste & preferences, pricing parameters, competitor’s strategies and much more useful information about market information will be provided.


10. Insights for Strategic Decisions:

A business needs to make high investment on social media marketing activity but business needs to know the impact of social media marketing on their business.

Analyzing the performance of social media platform based on Demography, Geographical parameters to understand from where traffic is coming more to website.
Every business can measure such kind of performance of social media marketing through Google Analytics.

With help of these analytics, a business can take their strategic decision about their next round of investment on Social Media Marketing Activity.

However, Every business in the market can say social media marketing can be an important tool on Digital Marketing platform. So market demands a candidature with Digital Marketing Certification in Social Media Marketing Management.

 


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