Types of certifications for Digital Marketing

Types of certifications for Digital Marketing

 

 I                                                                                                                                                       mage Source: Yourstory

 

A business tycoon or an entrepreneur wants to their business to be sustaining in the market, their brand name has to be stored in customer’s mind. This brand reorganization happens only through investing their time & money on various Marketing activities.

Marketing activities include sampling activities, discount prices and many more but all these marketing activities reaches to only limited people. If any business wants reach out to many people apart from these marketing activities, businesses have to invest their time & money on one more important marketing activity i.e Digital Marketing.

Since two decades, all companies are transforming towards technological up gradations in their business which leads to connect digitally with their customers in the market. To reach out many people at a time, Digital Marketing program helps a lot.

So companies would like to hire more number of certified Digital Marketing professionals in their business model to grow themselves in the market.

Digital Marketing Certification are SEO, Google Analytics, Google Ads, Facebook Blue print, YouTube, HubSpot Content Marketing, HubSpot Inbound Marketing and many more certifications are available in the Digital Marketing Domain.

Each certification has it’s own uniqueness and skill set. HubSpot provides certifications in many areas such as content marketing, inbound marketing, sales enablement , email marketing and growth driven design.

HubSpot is a free certification program and valuable tool which provides total 15 different certifications which leads to frictionless sales in the organization.

HubSpot Content Marketing certification plays a crucial role in website building because content is king of a website where as customer is the king of any business.

To tap the attention of this king (a customer), every organization needs develop their content such a way that it should be attractive, flexible and easy to understand for the visitors of their website and it leads to converting visitors as a potential customers for their business.

HubSpot Inbound Marketing Certification is another tool from HubSpot where a process to gather potential customers towards their website rather than just promoting a brand, product or service.

HubSpot Inbound Marketing Certifications contains 7 modules which provides a fundamentals on inbound persona, understand customer behaviour.

Social Media is one of most popular media in today’s world. In this segment Twitter,  YouTube, Instagram, Facebook and others. Among these Facebook is most popular, it has almost 1.50 billion people are using facebook allover the world.

So many companies in the world have their presence or page in Facebook, Instagram, Twitter, YouTube and other platforms which helps to reach out to their customers in a wider range with attractive content.

So posting anything on Facebook, definitely it will reach larger number of audience with in a short time. However, this social media campaign involves lot of money so companies should very cautious on which social media campaign they have make their investment  based on traffic to website coming from where.

Facebook Blue print certification is one of the Digital Marketing Certification program. This certification teaches how to reach out to target audience and drive brand awareness programe.

Facebook offers this program on two different certifications 1. Facebook Certified planning professional 2. Facebook Certified Buying professional. These two certifications teach skill set Facebook advertising skill set.

Facebook Digital Marketing executive can demonstrate the plans, procedure for advertisement campaigns on Facebook for targeted audience for maximum reach out to across the globe. This advertisement will show huge impact on sales.  

Facebook blue print certifications in both exams needs to score 700 marks to get the certification and valid upto one year. This certification recognized as advance level of proficiency in Facebook Advertisement and will be adding high credentials to the resume.

Promoting a brand or service through video presentation attracts a many customers because visual content always attractive and effectively it registers in customer’s mind. gets a huge views.

To promote such type of visual content one platform effective platform is needed i.e YouTube. YouTube is best platform to promote their brand for any company. So having separate channel on YouTube is also become essential for a business.

Regards to this even YouTube also provides it’s Digital Marketing Certification course for a Digital Marketing Executives. YouTube Certification course includes channel growth, content ownership, asset monetization with best practices and advanced industry knowledge.

This certification exam cost is free and certifications are available to only qualified YouTube and Google Advertising partners.

There are many more certifications in social media marketing apart from Facebook blue print and YouTube certifications. Other social media marketing certifications such as Twitter, Instagram, Pinterest each platform has it’s own unique feature to promote the brand on their platform.

So an individual who wishes to nurture their career path in Digital Marketing segment, one should have to decide their goal on which segment of digital marketing to get certified in it. Every digital marketing aspirants needs to decide whether to get certified in SEO or Social media marketing or Paid Promotion or Google Analytics or anything else.

This might be the time for every individual to upgrade their technological skills through digital marketing certifications because every industry in the market demanding these type of skill set from their employees.